Self-construals, symbolic and hedonic preferences, and actual purchase behavior
نویسندگان
چکیده
منابع مشابه
Self-construals, Symbolic and Hedonic Preferences, and Actual Purchase Behavior
The study explores the influence of the independent and interdependent self-construals on actual purchase behavior and the mediating role of consumer preferences for symbolic and hedonic meanings. Data were collected through a survey of about 1,000 respondents. Results indicate that independent consumers draw on the self/hedonicand status-symbolic resources of clothing in the construction and e...
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The authors first describe individual differences in the structure of the self. In the independent self-construal, representations of others are separate from the self. In the interdependent self-construal, others are considered part of the self (H. Markus & S. Kitayama, 1991). In general, men in the United States are thought to construct and maintain an independent self-construal, whereas wome...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2014
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2014.03.012